You can enhance a business listing in the google search results or google maps area.
you can add website address, description, pictures and videos.
I suggest this and it makes your listing stand out when you have videos on it.
You find the listing, get to the details, then edit it and tell it to verify calling the the business number. the phone call goes out immediately and then the client has to give you the authorization code that you plug into the area where you edited the description.
sample google places listing
http://maps.google.com/maps?hl=en&expIds=17259,26224&sugexp=ldymls&tok=dfToTQPzJJtRrcdXOdCcew&xhr=t&q=gps+inventory+solutions&cp=15&safe=off&um=1&ie=UTF-8&ei=6DyaTJW3NIP58AbO_IGxAQ&sa=X&oi=mode_link&ct=mode&sqi=2&ved=0CB8Q_AU
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