The medical industry resists change but Facebook is great for doctors.
Some stay away concerned about liability, but this is a classic aversion to something they don't understand.
ANYTHING that you ever write on a computer needs to be thought out and something that should not be able to cause you issues of liability. If you wouldn't put it in a letter to a patient, you don't put it on Facebook. Problem solved.
Facebook can be good for reinforcing your brand, just keeping you out in front of the customer. It can be great since things posted CORRECTLY in Facebook can end up in the search engines. Facebook is also a way of doctors making it easy for patients to refer them to their friends.
Doctors need to get on Facebook.
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